AI for marketing: How to plan and scale your impact

In this live session, we explored how to use AI tools to enhance marketing workflows, focusing on identifying customer pain points, conducting research, and creating content. Tim Cakir, our CEO< showcased various ChatGPT features, including Deep Research, Agent Mode, and different models (o3, 4.0, 4.5) for specific marketing tasks.

AI Marketing Workflow Process

1. Use AI to mine data from forums to identify customer pain points

2. Conduct deep research on specific pain points

3. Generate content ideas and create prompts with o3

4. Use 4.0 to draft content and ask questions to fill information gaps

5. Polish content with 4.5 for a more conversational tone

6. Create visual assets using Agent Mode and Canva integration